Choosing the Perfect Paper for Your Marketing Collaterals – Print in Singapore

Paper tells a lot about the function, feel and quality of a print product.

Therefore, selecting the right paper material for your print could be a tough job. There are just so many different types of materials out there and every single one of them is unique in their own way.

Sounds scary right? Not quite. Here, we’ll break it down for you.

Taking into consideration the material you’ll use for your print even before starting on the project may help to optimize your designs while keeping the cost in line with your budget. And to do that, you’ll need to ask yourself a few questions:

What is your final product? (Book, flyer, leaflet, brochure etc.)
Durability – how long do you want your product to last?
What is the purpose of the product?
What are the contents of the print?
Overall impression – what kind of “feel” would you like to give to your audience? (Contemporary, classic, traditional, vintage, modern etc.)

Once you have your answers, it is time to make a decision.

Laminated vs. Non-Laminate

One of the main factors that will affect the ultimate feel of your product is your choice of laminated or non-laminated.

Laminated paper refers to paper that has been laminated with a seal that affects the texture and smoothness, usually glossy or matt; whereas non-laminate paper gives a rougher, more natural feel. If your print contains a larger image to text ratio, you should go for laminated paper. This will enhance the colours of your images, making them “pop”.

Unlike gloss laminated paper, non-laminate paper as well as matt lamination does not reflect light as much. This makes it practical for reading, as it is more soothing to the eyes. For instance, most magazines or educational publications use non-laminate wood free or art paper for the content pages to promote readability.

Paper Density

Choosing the right thickness can be tricky. The term GSM one often hears when talking to his or her printer is an acronym for “Grams per Square Meter”, which is a measurement used by paper suppliers to determine the thickness of a selected type of paper. The higher the GSM number, the thicker the paper.

The paper density of your choice should depend on the desired durability and purpose of the print. If you’re producing a leaflet, for instance, which is only meant for a day’s read, you don’t need to print it on a 310gsm art card. Likewise, if you’re printing a normal lightweight booklet, an 80gsm wood free for the content pages will suffice for most people.

Still confused? Here’s a breakdown:

80gsm – 128gsm: Standard weight paper typically used for stationery as well as the inner pages of most storybooks and magazines to make sure that they are not too heavy and bulky

128gsm – 190gsm: A slightly thicker material that is sturdy enough to withstand wear and tear; suitable for brochures, mailers, and posters

230gsm – 310gsm: Premium quality paper that is suitable for book covers, invitations, and business cards

400gsm-700gsm: A sturdy card essentially used for premium books, corporate folders, and sometimes business cards so that they give an impressionable feel of firmness.

If you are still unsure of which paper material you should use for your project, You may get in touch with us on whatsapp +65 8753 0413 to enquire or email us now! Free consultation as well as some paper sample presentation.

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