Business cards are one of the few old-school go-betweens that still meet a multitude of professional needs. They provide you with brand recognition, free advertising, issue a call-to-action, and make networking easy.
Well-designed business cards are really billboards that fit in your pocket—and everyone else’s, turning random contacts into customers, collaborators, suppliers, and friends.
But how much should you spend on your business card? The cost of business cards can vary hugely and it’s not always easy to know how to make your cards stand out, especially when you’re on a budget. To get the most bang for the buck, it pays to know which design details matter when you’re looking to distinguish yourself and your business brand.
Price varies for a reason
The cost of a great business card design ranges from $0 to thousands of dollars. If you’re like most small businesses or startups, you’re aiming to balance your need for a high-quality design with your need to stay within a budget. In situations like these, a great design should cost between $49 to $499. Remember that getting your business card designed and getting it printed are two separate steps that will affect the overall cost of your business cards.
Here’s a chart to get you started thinking about the rough price ranges and design options:
|$0 (plus cost to print)-$50||$99-$899||$99-$499||$1,000++|
|Business card design options||Online template||Freelance designer||Print Companies||Design agency|
|Quality||Basic and generic business cards that use stock fonts, icons, and colors. Fast turnaround time.||Up and coming designers with smaller portfolios or limited experience.||Experienced, proven designers and professional advice.||High-quality designs created by a full-service team.|
|Who should use it||Businesses with major time and budget constraints that can work with a generic design.||Businesses that understand the design process and can spend their time more readily than their money.||Businesses that want high quality and need to stick to a mid-range budget.||Businesses with lots of resources that need a complete branding package, including a business card.|
Understanding which option is right for you
There is more than one way to get your business cards done. Here’s a look at each option and why you might choose it—or avoid it.
The lowest cost options include designing a card yourself using tools like Illustrator and online template services you can use to design a basic card and get them printed out.
If you’ve got a strong budget for this project and you need to pull out all the stops, you can bring the job to a design agency. Working with an agency is a great choice if you want to create an entire branding package, with your business card as part of the package. Expect an agency design to cost $1000-$10,000 or more—but they’ll take care of everything for you.
Design details that will affect your card’s cost
Expect that printing a minimum batch of 100 simple business cards on basic card stock will cost you approximately $30-100, although prices can vary depending on your printer. Now that you’ve locked down your first design steps, you’re ready for the design details. Many of these details have the potential to add cost to the project, so be aware of each design decision you’re making.
Material & Size
Your next decision is what size and material your business card should be. Different countries have different standards, so start with that. Even if you really want to do something unique, you should at least know what the standard is. In Singapore, it’s usually 90x54mm.
Non-standard sizes may affect the cost of printing your design; expect to pay more for larger, non-standard designs in particular.
Advanced Print design & effect
As you hone in on your final design, think about special details in the print that can set your design apart. Certain special finishes can help your card make a lasting impression on potential customers. Each one of these special touches adds cost to your cards; how much depends on the exact way you’re using the finish and the printer.
Spot UV creates “transparent pop-ups” on your card, three-dimensional reliefs that can emphasize words, graphics, or design elements. You can apply Spot UV on a logo, a name, or even your product, to make it stand out.
Another print effect is Hot stamping; Everyone likes shiny things, so use foil stamping to achieve reflective, shiny accents or text on your cards.
No one wants to pay more than they need to for business cards but you’ll still want your card to look awesome. To save money without sacrificing quality.
Check everything twice
Yes, the would-be business card owner, because you really don’t want to pay for 500 business cards with a typo in them. Beyond that, take a long, slow look at the card. Your eyes should see the logo first, then the name, and then the other details; is that happening? If not, can you tweak the design so the elements cascade more effectively?
Get rid of clutter. Include only what you need for maximum impact.
Can you read everything? Does the image look right? Are any elements going to be cut off? Don’t let your cards go to print before you’re 100 percent certain everything looks good.
Up your business card game. Whether you’re just getting started with a miniature budget to match, or you’re an established business whose cards need facelifts, smart design can actually save you money in the end. Designing and printing a business card varies in cost depending on how you choose to get it done. Select the right option for your preferences and budget, and you’re going to get a product you love.
If you are unsure of the design and print ideas that you may use for your business card, You may get in touch with us for advice and enquiries on whatsapp +65 8753 0413! Free consultation, as well as some paper sample kit, are available too.