If you’re confused about why vector art matters and why you should care about it, then you’re in the right place. Knowledge is power, and we guarantee you’ll feel incredibly empowered after reading this guide and learning exactly what vector art is, why it’s so important, and how it relates to graphic design, company logos, and promotional products.
Vector art put simply, is an image that’s created in Adobe Illustrator or Photoshop. These images are easy to resize and rescale without becoming fuzzy or jagged.
Vector artwork is created with such professional graphics programs and digital tools. These applications will traditionally work in a 2 dimensional and in terms of 2D points, which are connected by lines and curves to form polygons and other shapes. Each of these points has a definite position on the x- and y-axis of the work plane and determines the direction of the path; further, each path may have various properties including values for stroke color, shape, curve, thickness, and fill.
Vector artwork itself is typically more simplistic and devoid of any complex elements such as glows, shadows and other photographic type elements that are traditionally used to style an item. This does not mean that a logo or brand identity can be completely free of artistic design or creativity.
In the simplest terms, Vector art is scalable. This means that a vector-based piece of artwork, such as your logo can be resized for various uses without losing quality or distorting its integrity. This is important when maintaining a consistent brand identity, especially if others may be using it in various applications.
The popularity of the vector format is explained by the number of advantages it offers:
-A vector image (or any part of it) can easily be edited. To do this, the image is split into the simplest geometric shapes that can be tweaked without loss of quality.
-Vector logos and other graphic images are perfectly scalable, i.e., they retain their quality during editing (drawing, rotation, compression, etc.).
-Vector images occupy very little disk space.
-Modern graphics editors are skilled at combining graphic elements and text, which is particularly important when designing vector logos or printed materials.
The key takeaway here is that vector images can perfectly adapt to the resolution of your screen or prints to ensure the highest quality of the end product. This is extremely important for any business or brand that needs many sizing and design that is fully responsive and adapts accordingly to mobile, desktop viewing and prints.
If you are still unsure of your necessary logo and business card design, You may get in touch with us for advice and enquiries on whatsapp +65 8753 0413!